Learn to accelerate the time to scale

with real marketing strategy for SaaS!

Receive a 6-lesson free video course followed by educational content to learn real marketing strategy for SaaS and high-tech

Subscribe & Get The Free Course
I'll never share your email or spam you. Unsubscribe anytime. Obviously.
What you'll receive?

...and what you won't

6-lesson FREE video-course
Educational content to apply real marketing strategy for SaaS and tech businesses
Real-world examples to illustrate how high-tech strategy works
Rewards program to win community access, 1:1 consultations and more
Updates when I launch products and community initiatives
Icon Cross white
Growth "Hacks" to throw your time away
Icon Cross white
Short-term tactical advice that won't help you grow sustainably
Icon Cross white
Short-cuts to make you rich
Icon Cross white
Ways to waste your money with BS marketing
Icon Cross white
Stuff that hasn't been tested in real high-tech businesses
The formula we use to help tech business find breakthrough growth.

Have a look at the topics I'll cover

Delivered in short videos!
5 things you don't know about tech markets
Why you should stop building core features immediately
Your hardest decision to win: focus
“Market leadership” positioning: your best bet to scale
4 key questions to accelerate the time to scale
One thing you should do right away to improve your market influence and reach

Hey!
It's Jose!

Jose Bermejo @josberco Course and Newsletter on Strategy for SaaS

Let's connect...

Why I'm spending time on this?

I've mentored +100 early-stage founders.

I've founded a prop-tech startup that is leading a new market category creation.

I've been 6 years leading strategy and sales teams in the USA and Europe at B2B software corporations, advising the business owners.

I've failed with 2 entrepreneurial initiatives.

Throughout my professional career, I've observed that strategy is absolutely underrated by most founders, CEOs, and business owners.

I've learned that, generally speaking, terms like marketing or growth strategy are quite confused or misleading.

Most of the resources we can find about marketing or growth are about "growth hacks" and short-term tactics.

I don't perceive that much resources about psychographics, the predictable evolution of high-tech markets, or strategy to accelerate the time to scale and find breakthrough growth.

Who cares when you can just do some FB ads or ABM marketing, A/B test copy, and rocket sky your growth? Bullshit.

Same about product development. Almost everything I read is about building more features and competing in innovation speed.

Who cares about creating sustainable advantage when you can keep developing features for your early-adopters? Bullshit.

Turns out that I've a healthy (I think) obsession with marketing and business strategy. So I've decided to educate and spread the voice on strategy that works for tech businesses.

This video course and essays will help you learn real marketing strategy based on human psychology as the foundations to build your sustainable growth plan and accelerate your time to scale.

All you'll learn was born more than 50 years ago with The Diffusion Of Innovations and refined by top market consultants for high-tech, like my partner Warren Schirtzinger.

And I'll try to make it easy to understand with real-world SaaS examples. If I don't make it, please let me know.

I hope to convince you to spend more time and money on building your breakthrough growth strategy. And prevent you from throwing away your budget with unfocused tactics.

Learn to accelerate the time to scale