Why I'm spending time on this?
I've mentored +100 early-stage founders.
I've founded a prop-tech startup with a disruptive business model that is leading a new market category creation.
I've been 6 years leading strategy and sales
in the USA and Europe at B2B software
corporations, advising the business owners. Now, I consult Tech & SaaS companies on Go to Market Strategy
to accelerate revenue.
I've failed with 2 entrepreneurial initiatives.
Throughout my professional career, I've observed that strategy is absolutely underrated by most founders, CXOs, and small businesses owners
I've learned that generally speaking, terms like marketing, growth, Go to Market strategy are quite confused or misleading
.Most of the resources we can find about marketing or growth are about "growth hacks" and short-term tactics.
The result of this mess is unacceptable: 92% of SaaS companies fail within 3 years, despite growth and founding.
I don't see that many resources about the psychographics of potential customers, the predictable evolution of high-tech markets, or a differentiated strategy to build sustainable growth.
Who cares about focusing your value proposition on the very best target market you can serve when you can just focus your marketing efforts on some FB ads and A/B tests to rocket sky your growth? Bullshit
Same about product offering development. Almost everything I read is about building more features and competing in innovation speed.
Who cares about creating a sustainable advantage when you can keep developing features for your early adopters? Bullshit.
Turns out that I have a healthy (I think) obsession with all things strategy. So I've decided to educate and spread the voice on the strategy that I use for tech and saas companies in my consulting engagements
.This 1 hour and 15 minutes of videos will help you learn to build an effective gtm strategy based on human psychology as the foundation to accelerate your revenue growth while building a lasting competitive advantage. Also, it'll help you understand the gtm foundations of successful product launches.
All you'll learn was born more than 50 years ago with The Diffusion Of Innovations and has been highly refined by top Tech & SaaS go to market strategy consultants
, like my partner Warren Schirtzinger
And I'll try to make it easy to understand with real-world SaaS startups examples.
If I don't make it, please let me know
.I hope to convince you to spend more time and money on aligning your sales and marketing efforts towards a focused marketing strategy, and prevent you from throwing away your budget with unfocused marketing strategies and product features.